This is my submission for the 2011 Create Real Impact Contest sponsored by Impact Teen Drivers.
My goal was to identify with something that teens love (spending time with friends) connect it with an issue relevant to teen drivers (texting) and relate it to ITD's "What Do You Consider Lethal" campaign.
My concept was to emphasize the frivolity of risking your life and lives of others just to send a text. I chose pink, grey and white to contrast the the things teens enjoy doing regularly while driving with the urgency of the effects of reckless driving. Overall I think this speaks well for the message I'm trying to convey, the layout also adds a little creativity separating this from standard written submissions which will ultimately be displayed in an ad format anyway.
People say it'll never happen to them but traffic accidents are just that...accidents, meaning that they're all
unexpected.
Don't forget to vote for my submission!
Kendriana
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